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  2. James B. Twitchell, Living It Up: Our Love Affair with Luxury
  3. The Fall and Rise of China's Love Affair with Luxury - [email protected]
  4. Luxury consumption factors
  5. Luxury Marketing Part 4: Creating a Luxury Brand

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How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations? Twitchell comes to some remarkable conclusions.

James B. Twitchell, Living It Up: Our Love Affair with Luxury

The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has.

What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent. Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.

Read preview Overview. Stern Routledge, Pattanayanon, P.

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The Fall and Rise of China's Love Affair with Luxury - [email protected]

Lin, C. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture.

Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.


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Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury. Log-in or create an account first!

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Ships with Tracking Number! Buy with confidence, excellent customer service! May not contain Access Codes or Supplements. May be ex-library. Columbia University Press. Columbia University Press, Near fine in publisher's boards in like dust jacket. Available in our UK premises for prompt dispatch worldwide. First Edition. Tight and clean in DJ with small tear to heel, bit of rubbing and edgewear.

Luxury consumption factors

Jackson, Tennessee, U. New York: Columbia University, Near Fine Near Fine. Red endpapers.

Red boards and spine, gilt lettering on spine. Near Fine.

Luxury Marketing Part 4: Creating a Luxury Brand

Color pictorial dust jacket. Record An exceptional hardcover with a crisp dust jacket, a tight binding and an unmarked text. First edition, with a full number line.

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With its intelligence and wit, Twitchell's exploration of consumerism belongs in every shopping bag. Forecast: Ad execs, sociologists, market analysts, spending-conscious Mercedes drivers and others will delight in Twitchell's book. It's funnier than Robert H. Frank's Luxury Fever and less pretentious than Juliet B.

Schor's The Overspent American View Full Version of PW. Twitchell, Author.

Columbia Univ.